Hello, I’m Fabio!
Hello, I’m Fabio!

Hello, I’m Fabio!

I’m a Product Design Expert with over 15 years experience, currently working with a focus on UX and UI. Senior Product Designer at SumUp, UX Design Mentor at Awari and Creator of Designer Track, São Paulo - Brazil.

About me.

Product Design Expert with over 15 years experience, currently working with a focus on UX and UI. Use of data analysis and human-centered design methodology for product and service development. Extensive experience in team assembling and management.

I'm used to both agile models at startup structures and corporate environments. I have worked with digital projects since the beginning of my career. Advanced knowledge of Marketing and Business.

Let's talk? Send me a message!

SumUp 2020 → Present Senior Product Designer

Awari 2020 → Present UX Design Mentor

DogHero 2018 → 2020 Senior Product Designer

Copag Cartamundi 2008 → 2018 Design and Digital Coordinator

Oh! Comunicação 2006 → 2008 Founding Partner

Professional skills.

I consider myself a generalist designer. My main area of expertise has been Visual Design and UI, but in the last years, I have been doing more of UX and Research.

Hard skills

  • UI & Visual Design
  • UX Design
  • User Research
  • Data Analytics

Soft skills

  • Teamwork
  • Communication
  • Empathy
  • Leadership

Design process.



Collect stories and inspiration from people with research and analytics to understand their individual problems.



Design flows, prototypes and other solutions through ideation and co-creative experimentation processes.



Test solutions with people for feedback and understand if the end result solves their problems.



SumUp is a leading financial technology company, operating across 32 markets on 3 continents. It is building a world where small businesses can be successful doing what they love, enabling 2 million merchants around the world to accept card payments in-store, in-app and online.

SumUp - User Feedbacks Dashboard (upcoming)

May/20 - User feedbacks and NPS in one place


SumUp - Rede do Bem (upcoming)

Apr/20 - A plataform to help small businesses get through the Covid quarantine



DogHero is Latin America’s largest pet services marketplace. Founded in 2014, it now has 18k+ sitters and walkers in Brazil, Argentina and Mexico. It is headquartered in São Paulo, with a team of 70+ people, and was backed by some of the most important VC firms.

DogHero - New service design

Oct/19 - The develop of a new service for DogHero: Pet Sitting



Copag is one of the most famous game companies in Brazil. Its product line is extensive, with options for the whole family, and licensed brands such as Disney, Marvel and Pokémon. Its main product is the traditional playing card game.

Copag - Copag Play Apps

Aug/16 - Playing card games for iOS and Android


Copag - Disney Crystal Fantasy

Oct/14 - Children card game companion app


Copag - Marvel Battle Scenes

Mar/12 - Trading card game digital branding



Here are some of my personal and freelancer projects.

Aug/20 - Toolkit for Product Designers, UX, UI & Researchers


Other - DevsHunter (upcoming)

Jul/20 - Tech recruiting platform


Other - Guidelast App

Mar/18 - Create & share travel guides


Other - Art Directors

Feb/12 - Cinema, design, advertising and more



Writing is one of my passions. I was the primary author for the site diretoresdearte.com.br, the largest Brazilian vehicle specialized in Art Direction for cinema, design, photography, games, illustration and advertising.

Today I write articles about Design on Medium and I am currently writing an e-book on creating portfolios.




Please feel free to get in touch anytime, whether for work inquiries or just to say hello.

Vila Mariana, São Paulo, SP

Cel/WhatsApp: +55 (11) 99980 1441

© 2020 Fabio Michelan