I’m a Product Design Expert with over 15 years experience, currently working with a focus on UX and UI. Senior Product Designer at SumUp, UX Design Mentor at Awari and Creator of Designer Track, São Paulo - Brazil.
Product Design Expert with over 15 years experience, currently working with a focus on UX and UI. Use of data analysis and human-centered design methodology for product and service development. Extensive experience in team assembling and management.
I'm used to both agile models at startup structures and corporate environments. I have worked with digital projects since the beginning of my career. Advanced knowledge of Marketing and Business.
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SumUp 2020 → Present Senior Product Designer
Awari 2020 → Present UX Design Mentor
DogHero 2018 → 2020 Senior Product Designer
Copag Cartamundi 2008 → 2018 Design and Digital Coordinator
Oh! Comunicação 2006 → 2008 Founding Partner
I consider myself a generalist designer. My main area of expertise has been Visual Design and UI, but in the last years, I have been doing more of UX and Research.
- UI & Visual Design
- UX Design
- User Research
- Data Analytics
Collect stories and inspiration from people with research and analytics to understand their individual problems.
Design flows, prototypes and other solutions through ideation and co-creative experimentation processes.
Test solutions with people for feedback and understand if the end result solves their problems.
SumUp is a leading financial technology company, operating across 32 markets on 3 continents. It is building a world where small businesses can be successful doing what they love, enabling 2 million merchants around the world to accept card payments in-store, in-app and online.
SumUp - User Feedbacks Dashboard (upcoming)
May/20 - User feedbacks and NPS in one place
SumUp - Rede do Bem (upcoming)
Apr/20 - A plataform to help small businesses get through the Covid quarantine
DogHero is Latin America’s largest pet services marketplace. Founded in 2014, it now has 18k+ sitters and walkers in Brazil, Argentina and Mexico. It is headquartered in São Paulo, with a team of 70+ people, and was backed by some of the most important VC firms.
Oct/19 - The develop of a new service for DogHero: Pet Sitting
Copag is one of the most famous game companies in Brazil. Its product line is extensive, with options for the whole family, and licensed brands such as Disney, Marvel and Pokémon. Its main product is the traditional playing card game.
Aug/16 - Playing card games for iOS and Android
Oct/14 - Children card game companion app
Mar/12 - Trading card game digital branding
Here are some of my personal and freelancer projects.
Aug/20 - Toolkit for Product Designers, UX, UI & Researchers
Other - DevsHunter (upcoming)
Jul/20 - Tech recruiting platform
Mar/18 - Create & share travel guides
Feb/12 - Cinema, design, advertising and more
Writing is one of my passions. I was the primary author for the site diretoresdearte.com.br, the largest Brazilian vehicle specialized in Art Direction for cinema, design, photography, games, illustration and advertising.
Today I write articles about Design on Medium and I am currently writing an e-book on creating portfolios.
How to create a User Journey? → Medium - Sep/19
How does the design team work with metrics at DogHero? → Medium - Aug/19
DogHero's 5 Design Principles → Medium - Jun/19