Hello, I’m Fabio!
Hello, I’m Fabio!

Hello, I’m Fabio!

I’m a Product Design Expert with over 15 years experience, currently working with a focus on UX and UI. UX Engineer at Google, UX & UI Design Mentor at Awari and Creator of Designer Track. Based in São Paulo - Brazil.

About me.

Product Design Expert with over 15 years experience, currently working with a focus on UX and UI. Use of data analysis and human-centered design methodology for product and service development. Extensive experience in team assembling and management.

I’m used to both agile models at startup structures and corporate environments. I have worked with digital projects since the beginning of my career. Advanced knowledge of Marketing and Business.

Let’s talk? Send me a message!

Google (by Robert Half) Nov/20 - Present UX Engineer

Awari May/20 - Present UX & UI Design Mentor

SumUp Apr/20 - Oct/20 Senior Product Designer

DogHero Nov/18 - Feb/20 Senior Product Designer

Copag Cartamundi Aug/08 - Oct/18 Design and Digital Coordinator

Oh! Comunicação Oct/06 - Jul/08 Founding Partner

Professional skills.

I consider myself a generalist designer. My main area of expertise has been Visual Design and UI, but over the last years, I have been doing more of UX and Research.

Hard skills

  • UI & Visual Design
  • UX Design
  • User Research
  • Data Analytics

Soft skills

  • Teamwork
  • Communication
  • Empathy
  • Leadership

Design process.



Collect stories and inspiration from people with research and analytics to understand their individual problems.



Design flows, prototypes and other solutions through ideation and co-creative experimentation processes.



Test solutions with people for feedback and understand if the end result solves their problems.



SumUp is a leading fintech company, operating across 32 markets on 3 continents. It is building a world where small businesses can be successful doing what they love, enabling 2 million merchants around the world to accept card payments in-store and online.

Onboarding redesign

The onboarding path for new clients

Feedbacks dashboard

User feedbacks and NPS ratings

Rede do Bem

An idea to help small businesses



DogHero is Latin America’s largest pet services marketplace. Founded in 2014, it now has 18k+ sitters and walkers in Brazil, Argentina and Mexico. It is headquartered in São Paulo, with a team of 70+ people, and was backed by some of the most important VC firms.

New service design

The develop of a new service


Safety initiatives

Increasing marketplace safety


Copag Cartamundi

Copag Cartamundi is one of the most famous game companies in the World. Its product line is extensive, with options for the whole family, and licensed brands such as Disney, Marvel and Pokémon. Its main product is the traditional playing card game with a global presence.

Copag Play Apps

Playing card games for iOS and Android

Disney Crystal Fantasy

Children card game and app

Marvel Battle Scenes

Trading card game and website



Here are some of my personal and freelancer projects.


Tech recruiting platform



Create and share travel guides



Writing is one of my passions. I was the primary author for the website Diretores de Arte, the largest Brazilian vehicle specialized in Art Direction for cinema, design, photography, games, illustration and advertising.

Today I write articles about Design on Medium and I am currently writing an ebook on creating portfolios.

Also, I’m the creator of Designer Track, a complete toolkit for Product Designers, UX, UI & Researchers.




Feel free to get in touch anytime.

Vila Mariana, São Paulo, SP

Phone: +55 (11) 99980 1441

© 2020 Fabio Michelan

Notion + Super ⚡️