My goal is to create meaningful and impactful experiences that simplify and enrich people's lives, and I believe that great design is the path to do so.
My 3-steps process.
Collect inspiration from people and businesses with research and analytics to understand problems and opportunities.
Design flows, critical user journeys, prototypes and other solutions through ideation and co-creative experimentation processes.
Test solutions with people for feedback and validate if the end result solves their problems and create new opportunities.
I'm Fabio Michelan, a Design & Innovation Lead with over 15 years of experience. I'm passionate about design, technology, innovation and problem solving, which brings a unique perspective to my work. Over the years, I've had the privilege of working with some of the world's leading companies, both digital natives startups and transforming corporations, and even started my own digital agency. Currently, I work at Google as a Design & Innovation Lead, where I develop technology solutions for large companies such as Coca-Cola, Carrefour, Magalu, Nubank, Starbucks and Volkswagen. I help deliver user-centric stories and impactful demos of how Google's priority solution areas solve real customer challenges. I hold a bachelor's degree in Advertising and a postgraduate degree in Marketing from ESPM. I'm also proud to have received a UX Certification from the Nielsen Norman Group, one of the leading organizations in User Experience. Throughout my career, I've honed my skills in creating user-centered designs that provide seamless and intuitive experiences. I have deep knowledge and experience working with digital product design, research, usability and prototyping. I've worked with strategy consultancy and have advised several companies on design strategy and insights, organizational design, career development and measuring UX. I'm proud to have had my work recognized with App of the Day and Editor's Choice awards both in the Apple Store and Google Play, and being featured in other publications and news sources. As part of my free time, I'm passionate about personal design projects and sharing thoughts. I founded DesignerTrack, a platform that helps designers be successful in their own careers, and I enjoy creating new design content and mentoring aspiring designers. I have spoken to students at several universities, and I volunteer as a mentor at ADPList to help designers all over the world. Aside from work, I enjoy discovering new places and spending my time with family and friends. I was born in Santos and currently live in São Paulo, Brazil.
- UX & UI Design
- Strategy & Insights
- Innovation Models
- User Research
- Problem solving
- Cloud Solutions
- Digital Transformation
- Innovation Advisory
- AI & Data Analytics
Fabio has always been a growth mindset colleague and a great team player. His contributions to the business has been significant! Amintas Lopes Neto General Manager Microsoft ★★★★★
Fabio is a five star professional, super dedicated and with an incredible appetite for learning. Always open to receiving feedback and acting on it. Eduardo Magalhães Head of Product Ops RD Station ★★★★★
Working with Fabio is always great, as he adds a lot of knowledge and innovation value to projects. I have yet to meet a person better at planning than he is. Liria Modesto Head of Trade Marketing Copag Cartamundi ★★★★★
Fabio has a fantastic way to motivate leading by example and is extremely hands-on & flexible. Truly inspiring to work with him. Felipe Tinoco Soares Product Strategy Lead Google ★★★★★
Fabio's expertise in design has been instrumental in delivering high-quality products that have exceeded our customers' expectations! Anna Sokół-Sapikowska Design Manager Windmill ★★★★★
If you have the opportunity to work with Fabio, as a colleague or as a partner, be sure it will be fantastic. Ludmilla Rossi CEO & Founder Juicyhub ★★★★★