Hey there! I'm Fabio, a Design & Innovation Lead with 15+ years of experience, currently working at Google. Founder at DesignerTrack, Mentor at ADPList and UX Certified by NN/g.

I'm Fabio Michelan, a Design & Innovation Lead with over 15 years of experience. I'm passionate about design, technology, innovation and problem solving, which brings a unique perspective to my work. Over the years, I've had the privilege of working with some of the world's leading companies, both digital natives startups and transforming corporations, and even started my own digital agency. Currently, I work at Google as a Design & Innovation Lead, where I develop technology solutions for large companies such as Coca-Cola, Carrefour, Magalu, Nubank, Starbucks and Volkswagen. I help deliver user-centric stories and impactful demos of how Google's priority solution areas solve real customer challenges. I hold a bachelor's degree in Advertising and a postgraduate degree in Marketing from ESPM. I'm also proud to have received a UX Certification from the Nielsen Norman Group, one of the leading organizations in User Experience. Throughout my career, I've honed my skills in creating user-centered designs that provide seamless and intuitive experiences. I have deep knowledge and experience working with digital product design, research, usability and prototyping. I've worked with strategy consultancy and have advised several companies on design strategy and insights, organizational design, career development and measuring UX. I'm proud to have had my work recognized with App of the Day and Editor's Choice awards both in the Apple Store and Google Play, and being featured in other publications and news sources. As part of my free time, I'm passionate about personal design projects and sharing thoughts. I founded DesignerTrack, a platform that helps designers be successful in their own careers, and I enjoy creating new design content and mentoring aspiring designers. I have spoken to students at several universities, and I volunteer as a mentor at ADPList to help designers all over the world. Aside from work, I enjoy discovering new places and spending my time with family and friends. I was born in Santos and currently live in São Paulo, Brazil.